|SPACE - Final departure lounge terminal 2 Mexico City International airport.|
|Thursday, 11 November 2010 09:31|
SPACE was selected to design the new final departure lounge at terminal 2 of Mexico City airport sponsored by a recognized brand of financial services and credit cards.
The main challenge was to generate a symbolic multi-purpose space that fits the image of the lounge’s marketing sponsor. A specialized branding team was involved in this project alongside the architects to generate a hybrid product that fuses Branding and Architecture.
The design concept revolves around the definition of the brand’s "emotional promise", triggering a series of emotions while going through the space, a sensory experience, addressing all senses and arousing the emotions.
Beyond the objective imposed by the marketers, the architects focused on the functional aspects of the space, fulfilling the various needs of the passengers using these spaces before getting on a plane.
For the business passengers, the architects implemented private meeting rooms, informal meeting areas with virtual divisions, Wi-Fi and support areas. Other passengers benefit from recreation and entertainment areas, such as the lounges for a game of dominos or cards, a small massage room, and a beauty-hairdresser’s salon.
The architects wanted to produce a more sustainable design. They used recycled material as building material. The energy consumption, compared to similar spaces, is reduced by around 50%. Openings in the ceiling let natural light inside the lounge.
|Last Updated on Thursday, 26 May 2011 11:08|