AD11 - Offices of Alazraki KP Advertising Agency
Sunday, 02 November 2008 19:00
The project for the advertising agency Alazraki KP consists of two buildings constructed at different stages. The first one was conceived as a radical intervention of an existing building by transforming its use and image, while respecting the existing structure.
The building is located facing a high speed road that contains a central sidewalk lined with tall trees. Thus the project proposes a new red body housing the lobby that forms a portico framing the ‘green’ area and that folds itself to announce the agency’s logo.
A pre-existing staircase of the first building that served as
emergency exit was used in the second stage as a connector between the
first project and the new building. This connector functions as a red
‘kneecap’ that establishes the levels of the new building.
This new addition was designed as an extension that would integrate the
rest of the agency with a printing area, a small auditorium, new
creative working spaces and a penthouse. The shape of the building
departs from inserting a box inside another separating the different
uses that the program required.
The natural light and open plan were
the priority criteria for project design: the open plan allows freedom
in the use of the space and the natural light enclosure release. In
order to gain zenith’s light, slabs shrink themselves releasing the
Salvador Macias Corona.
Francisco Gutierrez Peregrina.
Location: Zapopan, Jalisco in México
Last Updated on Sunday, 02 November 2008 22:39