Designing this elegant tower presented a particular challenge for the architects. They wanted to translate into Architecture, the image and style of one of the most recognized designers in the fashion industry.

"It is always difficult to crystallize the image of someone, particularly a person as well known as Giorgio Armani, one of the most famous figures in the world. For the Armani/Ginza Tower, it was considered essential to project not just his creativity as a designer but his special aura, recreating the atmosphere of the atelier of this Italian creative genius, as well as his aesthetic code and his personal image."