This Hugo Boss store is located in the Meatpacking district, New York. It brings together four of the HUGO brands together, creating a complete look at the brand. The architects wanted a shop that “mixes together urban surfaces, the texture of art, concrete and iron and pouring everything inside to state its own naked aesthetics into the spirit of the place”.


The interior is enveloped in a diamond-shaped pattern of wooden planks; a distinctive element that Thun had already used as a cover for Boss’s headquarters in Switzerland.

  
This office building rises from its surroundings with a distinctive exterior; a shell structure of intertwined wooden elements, covering a transparent structure of glass and steel.  Transparency and lightness make the essential ingredients of the formal concept.


The bended wooden diamond elements, sprouting from balconies, enter in a dialogue with the textile membrane that helps the building integrate in the surrounding landscape and protects the construction from bad weather conditions and excessive exposure to the sun. 


Natural illumination penetrates the building from all sides and enhances the visual impact of the internal volumes, the different textures and materials that are used, guaranteeing a crisp visual cleanliness.

"The wooden beacons" is an installation by Architect Matteo Thun and the Fashion House Marni: a talking point about life cycle rhythm. A process of managing the entire life cycle of a product from its conception, through design and manufacture.

"The wooden beacons" is a dialogue between two creative worlds: architecture and fashion. Hardware and software. The mix of raw and soft elements as a demonstration of life cycle management. Interni Think Tank as a part of the FuoriSalone 2010 is the ideal platform to convey this idea.