Electronic entries and registration due to the AIA no later than March 10, 9 a.m. EST
Branding the American House
The AIA Committee on Design (COD) 2008 Ideas Competition provides an opportunity to examine parallels in design professions with the automobile industry through a sketch design problem. The architectural design and automotive design disciplines have many parallels, as well as unique differences.
One of these major differences is the singular nature of architecture versus the mass production of automobiles. Whereas architects generally deal with individual clients and specific places, creating a one-of-a-kind response to needs and desires, automobile designers respond to the needs and desires of a broad group of consumers and must create vehicles that will be desired by perhaps thousands.
The new Museum of Liverpool that has just opened on...
But regardless of whether one is designing a singular response or a
mass-produced product, architects and automobile designers create, not
only to make this world a better place, but to make it a more beautiful
The American Institute of Architects
Committee on Design
in conjunction with
COD's spring conference, Design Parallels, April 3–6, 2008
Glen LeRoy, FAIA, dean, College of Design, Lawrence Technological University
Paul Urbanek, AIA, LEED AP, vice president of design, SmithGroup
Peter Horbury, executive director of design, North America, Ford Motor Company
Wendy Fry, ASLA, The Mannik and Smith Group
Tom Buresh, associate dean for academic affairs, Taubman College of Architecture and Urban Planning, University of Michigan
The challenge of this competition is to design a single-family home for
a prescribed typology of American family, paralleling the methodology
used by automotive designers.
The Ford Edge with HySeries Drive™ is one of Ford Motor Company’s
alternative fuel concept vehicles. It is designed to fit a general
buyer typology. The challenge of this competition is to evaluate that
buyer persona and design a home for that family and their new Ford Edge
with HySeries Drive automobile.
The AIA thanks Ford Motor Company for allowing the use of its Edge with
HySeries Drive concept vehicle for this competition and to allow
entries to include images of the vehicle. The inclusion of the Ford
product in the competition is not an endorsement of Ford Motor Company
or its products.