Simone Giostra & Partners Architects have designed the GreenPix - Zero Energy Media Wall - a groundbreaking project applying sustainable and digital media technology to the curtain wall of Xicui Entertainment Complex in Beijing, near the site of the 2008 Olympics.

Featuring the largest color LED display worldwide and the first photovoltaic system integrated into a glass curtain wall in China, GreenPix transforms the building envelop into a self-sufficient organic system, harvesting solar energy by day and using it to illuminate the screen after dark, mirroring a day’s climatic cycle. Arup provided engineering services for the project.

“The Media Wall will provide the city of Beijing with its first venue dedicated to digital media art, while offering the most radical example of sustainable technology applied to an entire building’s envelope to date”, said Simone Giostra.

Photograph courtesy of Simone Giostra, ARUP and Ruogu